Is my beauty blog popular? I've been pondering over this question for quite some time now and I have to say I'm not entirely sure whether it is or not. It's got to the point where I've really lost my mojo for beauty blogging and my own beauty side of the blog is slowly dying out!
Misleading title aside, I thought I'd write about going about deciding to change your blog style and reasons why perhaps you should be considering it.
I started beauty blogging when I was in school, so we're talking almost six years ago. I had a YouTube channel and it was doing quite well considering no one really watched YouTube back then. I had a long break but I missed beauty blogging and started again at uni (three years ago). Geek Gets Glam is kinda the pinnacle of my blogging career so far as it's been the thing I've been happiest with so far!
When I started GGG, I always thought it would be a beauty and fashion blog. It turned out I'm rubbish at taking shots of clothes but I stuck with beauty, something I knew a lot about, and managed to get a lot of interest on my blog. I liked to write about products I'd been using and obsess over cosmetics with like-minded people.
But now I have a bit of a problem... I'm bored of beauty blogging.
I still love cosmetics and you're all aware of my Lush addiction but it's got to the point where I can't even bring myself to take a photo of a lipstick and write some words about it. To me, it's dull to write. And there are loads of other fabulous beauty bloggers who I could just tap into google and read their review of it (and it would probably be a better standard). I mean there are only so many things you can say about a lipstick, right? Some people live and breathe beauty and fashion blogging, just not me. My beauty blog is dead.
So where does that leave little old Geek Gets Glam? In the last year of so I've started doing a lot more lifestyle type posts. Not only do I actually enjoy writing them but I get a much better reception on them in relation to page views and people commenting and interacting with me. It makes me feel much better about my blog! This has made me decide to change my direction a bit. I'll still do the occasional beauty related post but expect to see a lot more lifestyle, geek-related, book, and maybe DIY posts from me :)
Unsure on whether to 'give up' a certain aspect of your own blog? You have to consider what you're getting out of writing your blog. Most of us earn little to nothing from our blogs so it is mainly a hobby; what's the point in forcing yourself to write boring posts if you don't enjoy writing them anymore? The beauty of blogging is that it is your own space to do what you want in it but you have to please yourself before others because, if you don't, whats the point in spending all your free time doing something you hate?
Maybe if you still love beauty blogging (for example) but feel like you've run out of ideas, mix up you blog a little. Write about fashion. Maybe alter your blog schedule so it's less frequently posting and therefore giving you chance to create new ideas. Just make sure you stick to what makes you happy and what you enjoy writing about! There are thousands of beauty blogs so grab the opportunity to write about something a bit more niche that you love. It will stand out in the crowd and you might discover you love blogging about it!
Have you ever changed your blog's direction? I'd love to hear your thoughts in the comments below!