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BLOGGING // How I Improved my Bounce Rate

Bounce rate is the percentage of visitors to a website who navigate away from the site after viewing only one page. So, the higher the Bounce rate percentage, the higher the number of people exiting your page after only seeing the home page. 


A high bounce rate for a blogger can be a problem; it means that people aren't hanging around on your website to read more of your blog posts. If you have the 'Read More' option on your post it means that people aren't even sticking round to read the entire blog post! There are ways we can improve this and I was surprised how easy it is to quickly reduce your bounce rate percentage.
After discovering my bounce rate was ludicrously high (we're talking in the 90% area), I decided I really needed to find ways to reduce it.

The first thing I did was look at my blog's home page and blog posts introductions. Was it inviting? Would I want to continue reading after the first few sentences? Was it interesting or relevant? I changed the way I started introducing my blogs and I've noticed my page views are increasing, meaning more people are taking time to read and therefore might stay on my blog to read more. You don't read a book that starts off boring, so why should your blog or website be any different?

The apps and widgets such as 'LinkWithin' and 'Engageya' allow readers to have a snapshot into what else is on your blog. this helps bounce rate because one blog post might catch their eye and they will click to another page to keep reading. It's a handy little tool that's easy to add to your blog and makes readers find your older posts really easily.

The action that had the most impact on my blog was my archive. If you look to the right side of my blog, you will see some links that are categorised as "LIFESTYLE", "BOOKS // GEEK", "DIY // CREATIVE", etc etc. These links give people an idea of what is on my blog and where they can find it all on once place. If they only want to read 'Beauty' posts, they can find them all in once place easily. I'm currently working on a whole archive of my blog that will be every single blog post, in it's own category and on it's own page.

Personally, I find myself staying on a website longer when it's easy to navigate and I see things that intrigue me. Think about people who browse Youtube; You start off watching Taylor Swift videos then three hours later you've watched a heap of cat videos and now watching something like When Washing Machines Go Wrong (we've all been on that strange side of YouTube). This happens because we see little links we are curious about and end up clicking them to find out more. If you only have three or four blog posts on your home page, and no previews of previous posts, people are less inclined to stay on your page. 

These simple little actions have quite drastically changed my bounce rate - it's so much smaller now and I'm surprised at how easy it was! I'd highly recommend looking at creating an archive for your blog... it's so worth it in terms of bounce rate. Do you have any tips and tricks on reducing Bounce rates?

Becky xo

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3 comments

  1. The biggest concepts that lowered my bounce rate were removing the 'read more' feature, layout/design, and like you said, an archive. I'm re-designing my archive/labels/beauty directory sections of my page at the moment but I realized these features were important once I viewed my blog as though it wasn't my own. My pageviews increased and bounce rate decreased once I gave my readers a gateway to other sections of my blog. I also use LinkWithin which does help heaps.

    I also had to learn how to make my blog look appealing with still adding a personal touch. I'm a colorful/bold person but I'm still learning how to incorporate that into my blog design without scaring readers away haha!

    Great post xx
    www.hautedare.com

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    Replies
    1. Thank you! I'm always toying with the idea of taking away my 'Read More' feauture, I personally like it but I know lots of other people aren't too keen. xxx

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  2. Ah this was really helpful! I'm working on my archive and sidebar at the moment. I do like the 'more posts' feature at the end of blog posts, I think it helps in keeping people engaged! xx

    Jasmin Charlotte

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